We've got lifecell - we've got courage

lifecell makes the way to your dream easy and inspires with its courage and energy. When the courage is with you, you can do everything. Nothing is impossible for you. Everything happens easily and effortlessly. The way to your goal may be easy, if «You've got lifecell - you've got courage!».

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The video for a new image campaign was shot in the biggest desert in Europe, Oleshky Sands, situated between Kherson and the Black Sea shore and named one of the 7 wonders of Ukraine.  

The director, Alex Ogus, came from Los Angeles to film the video. Before, he worked with Ferrari, Nissan, and Visa. The director has for Cannes Gold Lions among his awards.

It was not the first experience of filming dogs in promo videos for Alex Ogus. He says that the success of shooting greatly depends on the relations between a training specialist and dogs. "This time, everything was easy and inspiring for the whole team," the director shared his impressions. 

The promo campaign concept was developed by MullenLowe Adventa communication agency.

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