History

• life:) operator became lifecell. lifecell, a new brand name, is harmonious and consonant with Turkcell brand – a large international investor, owning 100% shares of Ukrainian operator.
• The company implemented a new concept and approach to forming positive customer experience. We rebranded our service centers, stores and sales points all over Ukraine.
• The concept of the stores was changed. We created «feel like home» atmosphere to make our clients feel as comfortable as at home in our stores and get all the services without any extra efforts. We have not just offered a wide assortment of modern devices with free physical access and their trial, but being #1 operator for smartphones, we offered the best models from the world of gadgets.
• In October 2016, the company launched its own online shop shop.lifecell.ua. Every visitor can learn in detail the features of the smartphones and mobile gadgets we sell and with just a few clicks chose the preferred one.
• In November, the company introduced «Virtual Assistant» – an innovative self-service for lifecell subscribers, combining IVR menu and a personal cabinet. It’s a unique opportunity for our clients to get all the range of our customer support services in one channel (f. e. receiving information about a mobile number and a tariff plan, subscribing and unsubscribing additional services, refilling an account etc.).
• «Virtual Assistant» is irreplaceable service for the people with a hearing disability, who cannot use voice consultations of call-center operators.
• A customer support channel was designed in BiP application as well — it’s a web-chat with the specialists of our customer support. The service is useful for subscribers who travel abroad and for subscribers with a hearing disability.
• Within its «lifecell Universities» project the operator opened the first technical laboratory «lifecell lab» in National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute».
• In November 2016, lifecell became Technological Sponsor of Ukrainian National Football, having signed Memorandum of Cooperation with Football Federation of Ukraine (FFU).
• In 2016 the operator continued its rapid roll-out of 3G+ network and became a leader in the number of settlements covered with high speed 3G+ mobile Internet. The share of smartphones in our network also continued its growth, having reached 57% in the end of 2016 (the market’s highest), as well as the number of our 3G users, having reached 3,3 million of subscribers.

January

• In January, the mobile operator life:) together with the life:) information and consultation center launched a mobile version of the on-line chat for smart phone users. Due to the adaptation of on-line chat to all OS platforms popular in Ukraine, communication of smart phone users with the life:) call-center became more comfortable.

February

• On February 24, the mobile operator life:) announced its victory in the tender for 3G-license. The company purposefully fought for the most promising Lot №1 favorable for investment, which allows using frequencies in the bands of 1920-1935 and 2110-2125 MHz, and won the tender as its bid of UAH 3.36 billion was the highest.

March

• On March 12, the mobile operator life:) reported statistics on the number of mobile gadgets with 3G in the network. As of the end of 2014, the penetration of 3G-devices among life:) customers reached almost 40% and amounted for more than 4 million in absolute terms.
• On March 13, the mobile operator life:) has launched a special web-page dedicated to the introduction of 3G-technology in the life:) network. When implementation of this large-scale project started, the mobile operator life:) began informing its customers about the progress of the 3G-network deployment by the operator and about the benefits, which the next generation of communication brings to the users.

April

• On April 8, life:) announced the opportunity for all users to be the first to test 3G+ mobile Internet from life:). For this purpose, the operator invited the users to visit the life:) service center in the center of Kiev, where they could make their own 3G speed-test and feel the speed of loading web pages, social networking and on-line videos.

May

• On May 19, the operator life:) was the first to officially launch 3G-communication into commercial operation. Lviv became the first city where the users received an opportunity to connect to life:) 3G+ Internet.

June

• On June 5, the mobile operator life:) announced the official launch of 3G+ network in Ukraine in the commercial, as well as in the test modes. Since that day, the 3G+ network has become available in many cities of Ukraine.
• On June 19, life:) was recognized by Ookla as the operator with the highest download speeds in Kyiv and Lviv - the two major cities of Ukraine, where the life:) commercial 3G+ network already operated. The world leader in the area of the broadband Internet testing, the company Ookla, in June 2015, noted the operator as a leader in the Global Net Index for telecommunication companies.

July

• On July 1, the Ukrainian Association of Direct Marketing (UDMA) recognized the life:) call center as the best among the mobile operators by the results of assessment of the quality of information line services among the telecom companies. The operator life:) took the first place among the competitors by the level of services with a high score of 90-95%.

September

• life:) became a partner of the charity event dedicated to the 400th anniversary of the Kyiv Mohyla Academy - one of the oldest educational institutions in the Eastern Europe.
• life:) has launched its own innovative SMS platform for informing subscribers in roaming - life:) Roaming Service Center.

October

• Burak Ersoy was appointed as life:) CEO.
• life:) launched its own payment service oplata.life.ua.
• life:) became the general partner of Kyiv Smart City Forum 2015 - the main event of Kyiv IT-community, and has signed a Memorandum between the representatives of government, business and society.

November

• Penetration of devices supported by 3G in life:) network has grown to 43.8% - the total penetration of smartphones reached 45%.

October

• life:) received the Grand Prix and the Silver Award for its 3G+ launch advertising campaign.
• life:) launched BiP - the application for video calls and messages of the new generation.
• life:) directed half a million UAH for diagnosing children's hearing deficiency as part of a charitable project to support SUVAG Center, medical center in Ukraine focused on hearing and/or speech deficiency.
• life:) and NTUU "KPI" signed Memorandum on cooperation, under which it is planned to create a modern telecommunications lab at the Institute of Telecommunication Systems NTUU "KPI".

• Since February, the operator began to use the cyrillic domain for its official sites: http://лайф.укр and http://бізнеслайф.укр.
• In March, life:) introduced new service called "Joint account", which allows the simultaneous use of mobile phones and devices for Internet access.
• In August, 2014, the operator life:) expanded its own socio-educational program "life:) school of mobile communication", which went beyond the regional offices of the company and joined the educational-game project for children "City of professions".
• In September, life:) made successful modernization of the billing system. Due to the work done, the functional capabilities of the billing and the system productivity were increased with account of the needs of new standards of communications.
• From September, life:) started new stage of its own social initiative "Time of Good Deeds!". Since the beginning of the fall season, life:) subscribers will have an opportunity to take raincoats in 75 branded centers and service points over 55 cities of Ukraine. Such charity may be useful in case of sudden rain, which often happens in autumn.
• In October, life:) introduced the new and unique line of prepaid tariff plans "All Inclusive" for subscribers with different needs of mobile services volume.
• Since October, 2014, the operator life:) has launched a new phase of its charity program HELPING IS SO EASY, which is designed to help disadvantaged children. In 2014, the company provided charitable assistance to orphans from orphanages evacuated from the ATO area because of the events in the east.
• In December, 2014, the mobile operator life:) for the first time in Ukraine offered to its subscribers a new service "Replacing the SIM-card by post". The customers, who for whatever reason cannot personally contact a life:) service center, will receive a new SIM-card by post.
• In 2014, the operator life:) received a new mobile network code - 73, which allows the operator to offer a great selection of personal numbers to new customers.

• life:) launched a new free service Menu Service Management.
• In February, life:) presented the unique service for the Ukrainian market "Automatic Payment At Low Balance".
• In April, life:) became the official partner of the mobile photo-exhibition "Charity Through The Prism of Lens".
• In June, life:) introduced the unlimited tariff plan "All Inclusive".
• In October, life:) together with Ericsson reported on achieving the highest speed of data transmission at the level of base stations' controller - 132.8 Kbit/s.
• In October, the operator life:) also announced the completing of the first part of the project aimed to expand the backbone network of life:) in Crimea: the complete migration of the network to the DWDM-technology for increasing of network's power.
• In November, the operator launched the low balance control service.
• In December, life:) introduced the youth project - lifeing.com.ua.

• In 2012, life:) continued working on vibrant communication platform "World of Communication" with the new slogan "Get More!". The aim of the new platform is to show in a beautiful, innovative way the inner world of mobile communication and the advantages for customers travelling through the world of communication with life:).
• life:) launched a new service Roaming in Russia.
• life:) equipped Customer Care Centers with the points of remote access to the call-center and with the corners of children's creativity.
• life:) launched the service "Pay Mobile" together with Portmone to replenish life:) numbers with Visa or MasterCard via phone.
• In June, the life:) operator supported the project of the Kyiv City State Administration - Kyiv Free Wi-Fi to ensure a permanent free access to Wi-Fi networks in public places.
• life:) official group was created in Facebook.
• life:) was the first operator on the Ukrainian market, which began to introduce double standard SIM-cards (SIM and microSIM) in all its starter packages.
• life:) presented a catalogue of applications for smartphones - life:) Apps.
• In November, the number of participants in life:) groups in VKontakte and Facebook reached 100 000 followers.

• In January, life:) launched a MeloRing web-portal, which provides customers with the opportunity to order and listen to music, as well as to manage them.
• In February, the operator life:) has opened its official group in the social network VKontakte.
• In April, life:) announced launch of the tariff "Tourist life:)".
• life:) was the first among mobile operators in Ukraine, providing free access to the services of the ICQ service "Free Access".
• In June, life:) launched Internet Roaming, reducing the cost of 1 MB in roaming in 100 times, compared to the standard rates.
• In July, life:) expanded the list of its services with Online Mobile Games service, that is represented with a portal of MMORPG games.
• In August, the tariff "Calls abroad" appeared in the tariff line of the operator.
• life:) launched "New Unlimited Internet".
• Start package "Easy roaming" was represented to users.
• In October, life:) launched a new communications platform - World of Communication.
• In December, the tariff for users of laptops and tablets life:) Online was launched.

• In January, life:) launched a new service "life:) Loan", which allows to use mobile communications even if the account balance is zero.
• life:) launched a new tariff for smartphone users – "life:) Communicator".
• EDGE coverage in the life:) network reached 100%.
• In March, the operator offered "Call Detail service" – that provided the contract life:) subscribers with digital copy of detailed report on mobile expenses on the ongoing basis in a real time.
• In June, "Messaging Portal" began its work, enabling to create and send SMS and MMS messages via Internet.
• life:) was the first in Ukraine to launch free notifications, such as SMS about updates by Vkontakte users.
• life:) subscribers got free access to social networks Facebook and VKontakte from their mobile phones.
• In August, life:) launched an alternative channel of customer services - online chat with call-center operators.
• life:) was the first among CIS mobile operators that offered its subscribers - users of Facebook and Vkontakte - to manage updates on their pages directly from their mobile phones.
• life:) was the first Ukrainian mobile operator to launch SMS-integration with Twitter.

• life:) started cooperation with Huawei, a global equipment producer, to develop the operator’s network.
• life:) and Tellabs company extended their cooperation in order to provide the next generation of network equipment (Synchronous Digital Hierarchy (SDH)) .
• life:) announced the launch of the program for students "Jump into life:)", the members of which do internship at life:) and get the chance to start a career in the company.
• The operator has released a mobile application for subscribers’ mobile accounts self-managing from smartphones – "My life:)".
• life:) launched a corporate blog blog.life.com.ua.

• life:) opened a special room to support victims of natural disaster in the western regions of Ukraine.
• Funds were contributed to the mobile accounts of subscribers who were in roaming in China during the major earthquake, so that they could keep in touch with their families in Ukraine or to get immediate help.

• life:) tested 3G in its network – the connection of the third generation.
• life:) began cooperation with the leading software developer – Microsoft company – to provide unique service of "Virtual Office" on the market.
• In November, 2007, business life:), the brand for life:) corporate subscribers, launched an innovative for the Ukrainian market service "Mobile Business E-mail" (Push E-mail).
• For the first time on the Ukrainian market life:) provided the service "Push and Talk" (Push To Talk).
• On August 27, life:) officially joined the global initiative – the "Global Compact"

• Long-term investments in the amount of USD 540 million were attracted. It was the largest investment that has ever been made into a private company.
• In May, 2006, life:) was the first company in Ukraine, which introduced innovative data transmission technology EDGE +/GPRS+.
• In August, 2006, life:) was the first among Ukrainian operators to launch a zero tariff in the network "Free life:)".

• The first call in life:) network was made.
• Since March of 2005, life:) became the first company in Ukraine that began to offer services of high-speed data transmission, based on the EDGE-technology.
• In July, 2005, life:) offered universal access to all services –  lifebox (package of interactive services) for the first time in Ukraine.
• The unique service of Mobile TV, which allows you to watch streaming video on a mobile device was launched.
• In February, 2005 life:) launched for the first time in Ukraine a new service MeloRing (Ring Back Tone) –  the melody instead of beeps.
• To celebrate its first million of subscribers, life:) brought a well-known star Bryan Adams to Kyiv.